Pure Beverages Industry Company (PBIC), a 100% subsidiary of Almarai Company, is one of the most prominent and respected companies in the field of bottled water manufacturing and distribution in Saudi Arabia.
The company owns the OSKA® and IVAL® brands, which have become increasingly popular with consumers thanks to their superior quality, appreciated taste and attractive packaging, as well as their extensive availability, reaching all key cities in Saudi Arabia.
With its two brands meeting the needs of a wide variety of consumers, its large scale, superior quality, manufacturing and technology, as well as a reliable direct-to-consumer service, PBIC strives to fully contribute to Almarai's vision "to provide quality and nutritious food and beverages that enrich consumers' lives every day".
"To bring hydration to as many people as possible."
Ajlan & Bros Group decides to enter bottled water, taking its first steps to contribute to the Kingdom's ambitious vision through local production and the latest industrial technology.
Construction begins in 2019. Turnkey factories in Riyadh (Al Kharj Industrial City, live in 2021) and Jeddah (2022), with equipment from Germany and Luxembourg and a central control room, the first of its kind in the Middle East.
Both brands launch across the Kingdom, supported by more than 50 distribution centres and a dedicated delivery fleet.
In July 2025 PBIC became a 100% subsidiary of Almarai Company, bringing the group's standards, scale and reach to the Kingdom's water category.
The company derives its inspiration from the Kingdom's leadership and development, and aims to lead its category through quality, technology and service.
PBIC participates in social development through the creation of job opportunities, community partnerships and meaningful messages to society.